WineAlpha is a full-service consultancy serving all with an interest in the fine wine market, from private clients to the trade and institutions.  Founded by Charles Curtis MW, we offer a full array of wine-related services, including the following:


All too many collectors buy wine and it goes straight into storage without inspection.  In the unfortunate event that there is a problem with a wine shipment, finding out sooner is better than later.  Using a proprietary inspection protocol Curtis developed while head of department at Christie’s WineAlpha inspects the condition of your wine from top to bottom and issues a detailed report with documenting photographs if needed.


WineAlpha offers a full suite of USPAP-compliant appraisals to collectors, investors and institutions.  We provide accurate appraisals for the purposes of insurance inventory, loss and damage claims, equitable division of property, charitable contributions, and estate planning.

Authentication & Traceability

Fraud and forgery are unfortunate facts of life for a collector of any type. Through years of experience as head of department for Christie’s in both Asia and North America, Charles Curtis MW has gained invaluable expertise in old and rare wine. Protect the value of your collection and your peace of mind by having your collection vetted by one of the leading experts in the field. 
We also help clients take the important step of documenting the provenance trail of their wine, which will add value to their collection by improving traceability.

Commercial Services

Sometimes it seems like a full-time job dealing with auction houses, brokers and wine merchants.
Acting as your authorized representative, we can make it effortless, registering for sales, conducting pre- sale due diligence and inspecting wine, placing bids and paying invoices. We also help you find the best partners to handle shipping and logistics, from across town to around the world.

Wine events

One of only 353 worldwide to hold the elite qualification of Master of Wine, Charles Curtis also honed his public speaking ability while Director of Wine and Spirit Education at Moët Hennessy USA.  He has spoken at hundreds of food and wine events over the years for corporate and private clients, and is available for wine tastings, dinners, charity auctions and wine education courses as needed.

Trade Services

More than two decades spent in all facets of the wine trade has provided the insight and experience for the consulting services that Curtis is able to offer wine producers, importers, distributors, retailers and restaurateurs.  These services can be customized to suit your needs, but can include: providing brand owners with advice on distribution, product design, perspectives on branding, effective wine promotions, client education and other topics, supplying restaurateurs with a turnkey beverage program unsurpassed in quality and innovation, leveraging Charles’ Cordon Bleu training and 13 years professional experience as a chef as well as his deep knowledge of cocktails and spirits, and driving volume and customer engagement for retailers through multiple channels, including the design and sourcing of profitable private labels for retail, vetting wine, top client events and services and writing for websites and catalogues.